Four of The Ordinary Products appear in front of a textured orange and blue gradient background Designed by Dionne Pajarillaga. All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. Seven years after Nicola Kilner and the late Brandon Truaxe launched The Ordinary, it refuses to be knocked off its perch as one of the world's most popular beauty brands. If your AM/PM routine doesn't contain at least one of its products, you've no doubt seen TikTokers extolling the virtues of buys like the glycolic acid toner (which some people even use as deodorant, a dandruff remedy and a solution for cracked heels). That's not forgetting the hype which ensued when it was discovered that combining Argireline Solution 10%, and Matrixyl 10% + HA, is like Botox in a bottle. In other words, The Ordinary team always knows what's hot (and what's not) when it comes to beauty trends. We caught up with Kilner, who divulged the new season skin and haircare movements to watch out for — and as you might've guessed, they're all affordable game-changers.